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| http://uwlowcountry.org/small-biz/ |
Business is all about who you know and the connections you make throughout your journey called "life". Most men and women who are successful in the business world are successful because of the connections they have made to achieve their wealth. From an article by Mario Rese, a professor in marketing at a university in Germany, he argues why and how you should select your business partners. Business is all competition. Who can sell the most of any good or service is what makes a business thrive more than any other. Rese states, "We are experiencing increasing competition between standards and the successful implementation of such standards determines market success." (para 1) which shows how technology is really doing the bidding for partnerships. If you have an Apple iPhone 7, for example, and let's say you upgrade to IOS 10 which is only compatible with apple products, you are more likely to buy an Apple Macbook to continue using IOS 1O. We strengthen this competitiveness within business partnerships and I'm positive we don't even know it.
The article does an excellent job discussing how important it is to have a business partnership and how we, consumers, strengthen this partnership. You definitely have to agree with every point made since we are more likely to stick with one brand of products due to compatibility of these products. Imagine if we could use Android's software on an iPhone or vice versa. There would really be no competition in the business world which benefits no one in the long run.
Citation:
Rese, Mario. "Successful and Sustainable Business Partnerships: How to Select the Right Partners." Industrial Marketing Management 35.1 (2006): 72-82. Michigan State University Library. Web. 8 Apr. 2017.
Done by Amos Ray IV.
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